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<<Back to Newsletters                                                                          

The Print Industry: Is It Doomed?
1/1/2006

Author: Viojieley Gurrobat

The print industry has been going through remarkable change in the past decade and up until now it has experienced a decline in sale. The industry has given way to other means of communication ? the Web for instance. Many people and businesses now conduct their work or buy their needs through the Internet. Manuals and contracts that used to be printed traditionally can now be produced online. But even though people will continue to be attached to their computer screens for the next decade, the print industry is here to stay for a number of practical reasons.

The movie industry has somehow helped boost the declining printing business. You are perhaps familiar with the movies War of the Worlds, Memoirs of a Geisha, The Chronicles of Narnia: The Lion, The Witch and The Wardrobe, the Harry Potter series and A Walk to Remember to name a few. All these blockbuster movies were based on a novel written by celebrated writers who have helped changed the way the print industry is seen today. For a number of reasons, sale of this books in hard or paperback copies have rose to an astonishing level. In fact, publishers of the Harry Potter series have to make another re-run just to meet the increasing demand for the book all over the world.

Additionally, although children now are more exposed to computers and the virtual world, they still learn to read and write through books and printed materials. Not until the computer becomes a better way to teach children will printed materials became less useful. This goes to show that printed materials are not going away anytime soon. This is simply for practical reasons: they are handier, they are simpler to use and they offer the best user edge.

Although the idea of having everything done digitally is very promising and encouraging, at the end of the day it all comes back to practically. Consider the packing industry. This is one major part of the printing industry. Can you ever imagine a box of chocolate being packed in a computer screen? Certainly not! Hence, as long as there is no other way to do this digitally, printing will continue to exist. As long as there are people and businesses that sees printing as a better option to Web-based technology, print will continue to be alive and kicking. And as long as people consider print as a better and simpler way of having their information accessible anytime they want it, the print industry is far from dead.

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